The Back Place Blog

August 11, 2010

Listening to our Customers

Our motto here at the Back Place is that back pain is about more than just your back, it’s about your whole life. Anybody who has ever had back pain realizes this on some level. This is why it is so important for us to encourage our customers to chat with us about their life – family, routines, stresses, etc. I find it extremely important to take time to talk about anything from the weather to grandchildren so I can listen closely for clues that will help me recommend the best roads to relief.
Back pain is caused by more than just a pinch in your musculature, it’s also about what’s pinching you in your daily life.
Let me give you an example. John is under the care of a good chiropractor, and he’s been told that he has a herniated disc. John operates a popular business in town that keeps him on his feet all day with little movement, so he came to me to explore ways to alleviate back pain, help heal his herniated disc and to prevent new injuries to his spine down the road. I showed him our inversion table and my zero gravity chair, and while he was relaxing and trying out the equipment, we started chatting about his business, and his family. In the course of our conversation, he told me that he was planning a 3-week, 2000 mile road trip with his family. What I knew, and what he didn’t think about, was that driving or riding in a car goes from uncomfortable to painful very quickly for people with herniated discs, particularly for tall people like John. So we took a look at his car together and “souped up” his ride with everything he needed to keep him comfortable during his road trip. We adjusted the seat itself, but he still needed to add a lumbar support cushion and a seat wedge to achieve the best position for him and his spine. He told me that out of all of the professionals he’d talked to about his back, I was the first person who had asked about his life, and in the process, had learned about his upcoming road trip. As a result of our conversation, he was now equipped with the knowledge, positions and habits that he needed to keep him more comfortable during his trip. This is a good thing for him, his wife and their five children as they prepare to hit the road this summer!

I would be happy to listen to your situation too – leave a comment or email me at

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